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4.7 out of 5 stars (over 29,000 reviews)

Sela™ – Coastal floral midi dress

Sela™ – Coastal floral midi dress

CHF 39.95
CHF 109.95 CHF 39.95 Save CHF 70.00
Save CHF 70.00 Sold out
Taxes included.

Free shipping with Swiss Post

Easy returns within 30 days

Secure payment via TWINT and credit card

Only a few left in stock!
Color: Blue
Size
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Tip: We recommend ordering one size up for a comfortable fit.

EARLY BLACK NOVEMBER

Combine more, save more

Up to 50% off selected styles - plus an extra discount when you buy multiple items.

2 items 10 % extra
3 items 15 % extra
4 items 20 % extra
BIGGEST DISCOUNT 5+ items 25 % extra

The additional tier discount is automatically applied in the shopping cart.

Feel the breeze. Embrace the moment.

Step into the sunshine with the Sela™ Dress—your perfect companion for carefree summer days. Designed with an airy, lightweight coastal floral pattern and made from soft, lightweight micro-stretch fabric, it moves effortlessly with you and keeps you cool and comfortable all day long.

From garden dinners to beach strolls, Sela™ offers relaxed elegance that flatters every figure.

Why you'll love Sela™

  • Fresh coastal floral pattern – Inspired by the colors of the sea and sky for a timeless summer look
  • Lightweight & Breathable – Keeps you cool and confident, even on warm days
  • Flattering midi cut – Drapes gently for a flowing silhouette without clinging
  • Soft crew neckline & short sleeves – Classic, comfortable, and easy to style
  • Easy-care fabric – Machine washable and wrinkle-free—ready when you are

Sela™ is more than a dress—it’s a feeling. Light, graceful, and made for your sunniest days.

FREE SHIPPING

We offer free shipping within Switzerland - with no minimum order value. Enjoy shopping with no additional shipping costs, and order with complete peace of mind directly to your home!

30-DAY MONEY-BACK GUARANTEE

We offer a 30-day return guarantee. If you are not completely satisfied, you can return your item within 30 days - no reason required.

29,000+ SATISFIED CUSTOMERS

For years, more than 29,000 women have trusted Berger & Meyer for timeless style, exceptional comfort, and quality they can rely on.



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Customer reviews

29,000+ reviews

4,7/5

Andreas R. – Winterthur

5/5

Andreas R. – Winterthur

“The polo shirt is very comfortable and looks just like it does in the pictures... “The polo shirt is very comfortable and looks exactly like it does in the pictures. I can wear it all day without any problems. The workmanship also makes a very good impression.”
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This customer bought …

This customer bought …

Anna V. - Bern

5/5

Anna V. - Bern

This jacket is simply perfect for cold days! This jacket is simply perfect for cold days! It keeps you wonderfully warm and feels really comfortable. Ever since I got it, I can’t imagine being without it. Highly recommended.
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This customer bought …

This customer bought …

Markus H. – Zurich

5/5

Markus H. – Zurich

The sweater fits really comfortably and feels high-quality... "The sweater is really comfortable and feels high-quality. The stripe on the front looks great. Delivery was also hassle-free. Very satisfied!"
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This customer bought …

This customer bought …

Ruedi K. – Chur

5/5

Ruedi K. – Chur

The sweater fits exactly as expected, and the color goes with everything... "The sweater fits exactly as expected, and the color goes with everything. You can tell that attention was paid to quality craftsmanship. Comfortable yet elegant enough for the office."
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This customer bought …

This customer bought …

Verena S. – Winterthur

5/5

Verena S. – Winterthur

The jacket fits really comfortably and feels high-quality... The jacket fits really comfortably and feels high-quality. Just right for cooler days. Delivery was trouble-free, too. Very satisfied!
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This customer bought …

This customer bought …

WAREHOUSE RELOCATION SALE 

We are a family-run business from Bern and have been running our shop with passion for many years. As our current store has become too small, a new chapter is about to begin: We’re moving!

That’s why we’re clearing out our warehouse and offering you up to 50% off selected items.

For a limited time only – the promotion ends soon!

FREQUENTLY ASKED QUESTIONS

How do I find the right size?

You’ll find a detailed size chart on every product page. If you’re unsure, our customer service team will be happy to help.

What is your return and exchange policy?

You can return items within 30 days of receiving them for a refund or exchange. Please contact our support team to do so.

Can I track my order?

Yes, after shipment you will receive a tracking number. You can check the current status of your order at any time through our tracking portal.

Is shipping really free?

Yes, all orders are shipped free of charge.

How long does it take for my order to ship?

Your order is usually shipped within 1 business day.

Can I contact customer service if I need help?

Yes, our customer service team will be happy to help you with any questions about sizes, orders, shipping, or returns.

30-DAY MONEY-BACK GUARANTEE

If the product does not fully meet your expectations, you can easily return it within 30 days of receiving it. Your satisfaction always comes first for us.

FREE SHIPPING

We make shopping easy - with free shipping on all orders, everywhere, so your items are delivered safely and conveniently right to your door.

CUSTOMER SUPPORT

You can rest assured, as our dedicated customer service team is always available to help with any questions or concerns and ensure your experience goes smoothly.